Loved by 1200+ coaches.
Mentoring Page vs Ghost
Mentoring Page runs your coaching practice. Ghost is the open-source publishing and paid-newsletter platform — predictable monthly pricing with 0% platform fees, but built for writers, not coaches.
Mentoring Page and Ghost — a side-by-side glance.
The quick read on each tool — what it's for, what it's best at, and what it costs.
Mentoring Page
The all-in-one business OS for coaches — book sessions, sell programs, deliver content.
- Best For:
- Coaches running a 1:1 or group practice who also sell digital products and need booking, courses, and email marketing in one tool.
- Key Strengths:
- Native session booking with Google Calendar sync, magic-link client portal, automated session reminders, email broadcasts and automation sequences, lead magnets, affiliate program — every feature on every plan with 0% platform fees.
- Starting at:
- $37/month — Coach Pro, all features included, no upsells.
- Unique Features:
- Native 1:1 + group session booking, self-paced courses, magic-link client portal, ICS calendar feeds, automated reminders, lead magnets, affiliate program, free discovery-call product type.
Ghost
Open-source publishing and paid-newsletter platform — predictable monthly pricing, 0% platform fees, beautifully crafted editor, and a self-hosting option for the technically inclined.
- Best For:
- Writers, journalists, bloggers, and indie publishers who want a polished publishing platform with paid subscriptions, predictable pricing, and the option to self-host the open-source codebase.
- Key Strengths:
- 0% platform fees on all paid tiers, professional editor built for long-form writers, native premium-tier subscriptions, hundreds of themes, custom-domain control, open-source codebase you can self-host, mature integrations (Stripe, Zapier, Discord, Slack).
- Starting at:
- Starter at $18/month annual — but Starter does NOT allow paid subscriptions. Publisher at $29/month annual is the entry tier for paid subs, with 3 premium tiers, 1,000 members, and custom sending domain.
- Unique Features:
- Open-source codebase with self-hosting option, professional long-form editor, custom-domain branding from day one, 0% platform fees on every paid tier, hundreds of community-built themes.
What your investment gets you.
What each plan actually includes — and which capabilities live behind a higher tier.
Mentoring Page — All-in-One Coaching OS
Everything your coaching practice needs, from day one
- 1:1 + group session booking
- Self-paced courses, programs, and memberships
- Email broadcasts + automation sequences
- Lead magnets with email capture
- Affiliate program for your products
- Magic-link client portal
- Google Calendar sync
- Automated session reminders
- Revenue & traffic analytics
One platform. Every feature. No add-ons.
Ghost — Tiered Plans
Four tiers — member counts, newsletter counts, premium tiers, and staff users scale with the plan. Self-hosting the open-source codebase is also free.
- Native 1:1 or group session booking
- Self-paced courses with modules and progress tracking
- One-time product sales (sessions, courses, workshops)
- Email automation sequences (beyond basic scheduling)
- Lead magnets with first-class email capture
- Affiliate program for your products
- Cart abandonment recovery
- Push of bookings to Google Calendar and ICS feeds
- Automated session reminders
- Free discovery call product type
Feature by feature comparison.
An honest, side-by-side look at what each tool actually does.
Three things we do better than Ghost for coaches.
Where Mentoring Page is the obvious pick — by design.
Sell coaching, not just newsletter access
Ghost monetizes one thing: premium newsletter tier subscriptions. There's no native scheduling, no coaching product type, no course builder, no lead magnets, no one-time product sales, no affiliate program. Mentoring Page treats every coaching-relevant product type as native — sessions, packages, retainers, programs, memberships, lead magnets, and one-off sales — purpose-built for the coaching practice.
Native coaching workflow built in
Ghost has no native session booking, calendar sync, ICS feeds, automated session reminders, intake forms, or magic-link client portal for delivering programs. Mentoring Page has all of those — important the moment a paid subscriber wants to book a session with you.
Email automations, lead magnets, and the marketing engine
Ghost ships native broadcasts and basic scheduling — but not full marketing-automation sequences, lead-magnet products, cart abandonment, or an affiliate program. Mentoring Page Coach Pro at $37/month includes every one of those for the same predictable flat fee.
Choose according to your business and workflow.
Both tools are good at what they're built for. The honest question: which job is yours?
Pick Ghost if
- You're a writer, blogger, or journalist publishing long-form content with paid subscriptions
- Open-source self-hosting, predictable flat pricing, and 0% platform fees matter to you
- You don't sell coaching sessions, courses, or one-time products — just newsletter access
Pick Mentoring Page if
- You sell coaching sessions, courses, packages, or memberships — Ghost only sells newsletter tiers
- You want native scheduling, magic-link client portal, automated session reminders, lead magnets, and an affiliate program
- You'd rather pay $37/month with everything included than $29 for paid newsletters with no other coaching tools
Want to switch from Ghost to Mentoring Page?
Easy 30 minutes work to setup and go live with your new website.
Go live in 30 minutes
No migration consultant, no downtime — just three simple steps from signup to your first booking.
- 1Sign up for a 14-day free trialNo credit card required. Your storefront is ready the moment you register.
- 2Connect Stripe to receive paymentsUse your existing Stripe account or create one in two minutes — funds go straight to your bank.
- 3Add your products and packages, then go liveList sessions, programs, courses, and lead magnets — share your link and start taking bookings today.