Loved by 1200+ coaches.
Mentoring Page vs Stan Store
Both are mobile-first creator storefronts with native booking. The honest difference: Stan gates email marketing, affiliates, discount codes, payment plans, and upsells behind its $99/month Creator Pro tier. Mentoring Page includes them all at $37/month.
Mentoring Page and Stan — a side-by-side glance.
The quick read on each tool — what it's for, what it's best at, and what it costs.
Mentoring Page
The all-in-one business OS for coaches — book sessions, sell programs, deliver content.
- Best For:
- Coaches running a 1:1 or group practice who also sell digital products and need booking, courses, and email marketing in one tool — without per-feature upsells.
- Key Strengths:
- Native session booking with Google Calendar sync, magic-link client portal, automated session reminders, email broadcasts and automation sequences, lead magnets, affiliate program — every feature on every plan.
- Starting at:
- $37/month — Coach Pro, all features included, no upsells.
- Unique Features:
- Two-way Google Calendar sync with least-privilege scopes, ICS calendar feeds, free discovery-call product type, magic-link client portal, automated reminders.
Stan Store
Mobile-first creator storefront — built for Instagram-native creators who sell coaching, courses, and digital products from a single bio link.
- Best For:
- Instagram-first creators who want a polished mobile storefront, native bookings, and Stan's signature AutoDM tool — and who don't need email marketing or affiliates from day one.
- Key Strengths:
- Polished mobile-first checkout, native coaching-call and webinar product types with Google Calendar sync, unlimited online courses on every tier, lead magnets and community on every tier, Stan AutoDM for Instagram automation, 0% Stan fees beyond Stripe.
- Starting at:
- $29/month (Creator) or $300/year — but email broadcasts, affiliate management, discount codes, payment plans, and upsells require Creator Pro at $99/month ($948/year).
- Unique Features:
- Stan AutoDM for automated Instagram replies, mobile-first storefront design, ad-pixel tracking for Meta / Google / TikTok / Pinterest (Pro tier).
What your investment gets you.
What each plan actually includes — and which capabilities live behind a higher tier.
Mentoring Page — All-in-One Coaching OS
Everything your coaching practice needs, from day one
- 1:1 + group session booking
- Self-paced courses, programs, and memberships
- Email broadcasts + automation sequences
- Lead magnets with email capture
- Affiliate program for your products
- Magic-link client portal
- Google Calendar sync
- Automated session reminders
- Revenue & traffic analytics
One platform. Every feature. No add-ons.
Stan Store — Tiered Plans
Two creator tiers — entry plan covers the basics; full feature set requires the $99/month Creator Pro upgrade.
- ICS calendar feeds for clients
- Automated session reminders beyond calendar invites
- Magic-link (passwordless) client portal
- Free discovery call product type
- Cart abandonment recovery
Feature by feature comparison.
An honest, side-by-side look at what each tool actually does.
Three things we do better than Stan for coaches.
Where Mentoring Page is the obvious pick — by design.
Email, affiliates, and discount codes — at the entry price
Stan's $29 Creator plan strips out email broadcasts, email flows, affiliate management, discount codes, payment plans, upsells, and ad-pixel tracking. To get those, you have to upgrade to Creator Pro at $99/month. Mentoring Page Coach Pro at $37/month includes every one of those features from day one.
ICS feeds and a magic-link portal
Stan doesn't document ICS subscription feeds for clients or a passwordless magic-link client portal. Mentoring Page has both — useful for clients who'd rather skip account creation and still keep a live calendar feed of their sessions.
Built for the coaching workflow, not just the bio link
Stan is a creator storefront that grew booking on top. Mentoring Page is built around the coaching practice from day one — automated session reminders, ICS feeds, multi-session packages with intake forms, free discovery-call product type, magic-link portal — all native, not borrowed from the link-in-bio playbook.
Choose according to your business and workflow.
Both tools are good at what they're built for. The honest question: which job is yours?
Pick Stan Store if
- Your audience is on Instagram and Stan's AutoDM tool is core to how you sell
- You want the cheapest entry tier ($29/mo) and don't need email marketing, affiliates, or discount codes
- Mobile-first storefront polish matters more to you than feature breadth
Pick Mentoring Page if
- You want email broadcasts, automation flows, affiliates, discount codes, and payment plans on day one — not gated to a $99/mo Pro tier
- You want Google Calendar sync, ICS feeds, and a magic-link client portal
- You'd rather pay $37/month for everything than $29 for a stripped-down plan or $99 for the full one
Want to switch from Stan to Mentoring Page?
Easy 30 minutes work to setup and go live with your new website.
Go live in 30 minutes
No migration consultant, no downtime — just three simple steps from signup to your first booking.
- 1Sign up for a 14-day free trialNo credit card required. Your storefront is ready the moment you register.
- 2Connect Stripe to receive paymentsUse your existing Stripe account or create one in two minutes — funds go straight to your bank.
- 3Add your products and packages, then go liveList sessions, programs, courses, and lead magnets — share your link and start taking bookings today.